Plans that grow with your GTM team. Start free.
Free for two seats. Starter, Growth, Scale and Enterprise add seats, managed sends and governance as the team grows. Switch monthly or yearly at any time.
Zara powers guided copilot actions and the governed GTM control plane on Starter and above, at no extra cost.
Brings together the work of separate sales tools such as
- Salesforce
- HubSpot
- Apollo.io
- ZoomInfo
- Outreach
- Salesloft
- Gong
- Chorus
- Slack
- Calendly
- Zapier
- Mailchimp
- Asana
- Typeform
- Hootsuite
- Ambition
Plans
Free
Get Started
$0
forever free
Start Free- Seats
- Up to 2
- Contacts
- 250
- Enrichment
- None
- Gmail/Microsoft OAuth only
- AI
- Not included
- Full CRM for up to 2 users
- Leads, contacts, accounts, pipeline
- Calendar, tasks, conversations (3 rooms)
- Reports & dashboard
Starter
For founders closing their first deals
$29
per user / month
Start 7-Day Trial- Seats
- Up to 5
- Contacts
- 5,000
- Enrichment
- 100 credits/mo
- 1,000/mo
- AI
- Unlocked
- Unlimited AI CoPilot & Insights
- 100 enrichment credits/mo
- 1,000 managed email sends/mo
- Sequences, campaigns, workflows
- BYOK email provider
Recommended
Growth
For teams replacing their sales stack
$59
per user / month
Start 7-Day Trial- Seats
- Up to 20
- Contacts
- 25,000
- Enrichment
- 500 credits/mo
- 5,000/mo
- AI
- Unlocked
- Everything in Starter
- 500 enrichment credits/mo
- 5,000 managed email sends/mo
- TAM Explorer, ICP Builder, Signals
- Full BYOK (Apollo, SendGrid, Clearbit)
Scale
For sales orgs running the full playbook
$119
per user / month
Start 7-Day Trial- Seats
- Up to 100
- Contacts
- 100,000
- Enrichment
- 2,500 credits/mo
- 20,000/mo
- AI
- Unlocked
- Everything in Growth
- 2,500 enrichment credits/mo
- 20,000 managed email sends/mo
- SSO/SAML, unlimited workflows
- Full BYOK + API + Webhooks
Enterprise
For organizations with custom requirements
Estimate plan fit before checkout
Model seats, managed usage, buying role, and provider readiness so pricing acts like a buying tool instead of a static table.
Recommended
Growth
Est. $1,056/mo before usage overages
- SSO can be added later if needed.
- Managed email sends require provider/domain readiness before launch.
- Meeting Intelligence requires recording/provider credentials and consent policy review.
Entitlement fit. Seats, sends, enrichment credits, AI access, admin controls, and add-ons are compared against current plan limits. Enterprise remains custom when usage, residency, or support requirements exceed published tiers.
Add up the tools you use today
This is an illustration, not a quote. It multiplies the average list prices shown by your team size. Your actual costs will differ.
Select tools to see the illustration.
Full feature breakdown
Open any category to expand. Enterprise plans can customize modules, data residency, and support levels.
Core
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| Feature | Free | Starter | Growth | Scale | Enterprise |
|---|---|---|---|---|---|
| Accounts, contacts & deals | Included | Included | Included | Included | Included |
| Email templates & engagement tracking | Not included | Included | Included | Included | Included |
| Calendar & tasks | Included | Included | Included | Included | Included |
| Dashboard & reports | Included | Included | Included | Included | Included |
| Conversations (Rooms) | 3 Rooms | Unlimited | Unlimited | Unlimited | Unlimited |
| Web forms | 1 | 5 | Unlimited | Unlimited | Unlimited |
Revenue
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| Feature | Free | Starter | Growth | Scale | Enterprise |
|---|---|---|---|---|---|
| Pipeline management | Included | Included | Included | Included | Included |
| Sequences | -- | 3 active | 15 active | Unlimited | Unlimited |
| Products & quotes | Not included | Included | Included | Included | Included |
| Meetings | Included | Included | Included | Included | Included |
Market Intelligence
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| Feature | Free | Starter | Growth | Scale | Enterprise |
|---|---|---|---|---|---|
| ICP Builder | Not included | Not included | Included | Included | Included |
| TAM Explorer | Not included | Not included | Included | Included | Included |
| Signals | Not included | Not included | Included | Included | Included |
| Expert Review | Not included | Not included | Included | Included | Included |
AI & Machine Learning
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| Feature | Free | Starter | Growth | Scale | Enterprise |
|---|---|---|---|---|---|
| AI CoPilot (unlimited) | Not included | Unlimited | Unlimited | Unlimited | Unlimited |
| AI Insights | Not included | Unlimited | Unlimited | Unlimited | Unlimited |
| Predictive lead scoring | Not included | Not included | Included | Included | Included |
| AI meeting recaps | Not included | Not included | Included | Included | Included |
| Revenue forecasting | Not included | Not included | Not included | Included | Included |
| Churn prediction | Not included | Not included | Not included | Included | Included |
Growth & Marketing
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| Feature | Free | Starter | Growth | Scale | Enterprise |
|---|---|---|---|---|---|
| Campaigns | -- | 3 | 10 | Unlimited | Unlimited |
| Social media profiles | -- | 2 | 5 | 10 | Unlimited |
| Gamification | -- | Basic | Full | Full + Custom | Full + Custom |
Operations
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| Feature | Free | Starter | Growth | Scale | Enterprise |
|---|---|---|---|---|---|
| Workflows | -- | 5 | 25 | Unlimited | Unlimited |
| Projects | -- | 3 | 10 | Unlimited | Unlimited |
| Agents | -- | 1 | 5 | Unlimited | Unlimited |
| Goals | -- | 5 | Unlimited | Unlimited | Unlimited |
Integrations & Security
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| Feature | Free | Starter | Growth | Scale | Enterprise |
|---|---|---|---|---|---|
| Integrations | Core (Gmail, Cal) | Core + CSV + Zapier | Full OAuth | Full + API + Webhooks | Full + Custom |
| SSO / SAML | Not included | Not included | Not included | Included | Included |
| BYOK providers | -- | Email only | Full | Full | Full |
Managed Services (Workspace-level)
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| Feature | Free | Starter | Growth | Scale | Enterprise |
|---|---|---|---|---|---|
| Enrichment credits/mo | -- | 100 | 500 | 2,500 | Custom |
| Managed email sends/mo | -- | 1,000 | 5,000 | 20,000 | Custom |
| Meeting Intelligence | -- | +$29/user add-on | +$29/user add-on | +$29/user add-on | Included |
Add-ons
Purchase add-on packs to boost your workspace limits instantly. No plan change required.
Enrichment credit packs
One-time purchase. Applied to current billing cycle.
- Boost100 credits$10
- Pro500 credits$40
- Max2,000 credits$120
Email send packs
One-time purchase. Applied to current billing cycle.
- Boost1,000 sends$5
- Pro5,000 sends$20
- Max25,000 sends$75
Meeting Intelligence
Record, transcribe, and coach with a CRM-native meeting intelligence add-on.
$29/user/mo
- Call recording
- AI transcription
- AI meeting summaries
- Expert Review coaching insights
Included free on Enterprise plans
Growth at $79/user/mo, next to others
Competitor figures are approximate list prices and change often. Check each vendor for current pricing.
| Product | List price | Notes |
|---|---|---|
| Salesforce | $175+/user/mo | Enterprise Edition. No enrichment. No meeting intelligence. Implementation costs extra. |
| HubSpot | $100+/user/mo | Professional tier. Enrichment is separate (Breeze). Limited sequences. Gated features. |
| Close | $99-139/user/mo | No enrichment. No TAM/ICP. No meeting intelligence. No project management. |
| Apollo | $79/user/mo | Enrichment only. No CRM, no pipeline, no workflows, no meeting intelligence. |
| CRM.me Growth | $79/user/mo | Full CRM + 500 enrichment credits + 5K email sends + TAM/ICP/Signals + Zara AI Copilot + Expert Review + Conversation Rooms + Gamification + Project boards. All included. |
Common questions
How does enrichment metering work?ShowHide
Workspace-level credits shared across all users. When exhausted, buy a pack or upgrade.
Can I bring my own providers (BYOK)?ShowHide
Yes, Starter+ for email, Growth+ for full BYOK (Apollo, SendGrid, Clearbit, FullContact).
What happens when I hit my limit?ShowHide
Hard stop with clear CTA. Buy credits, upgrade, or connect BYOK. No surprise charges.
How does billing work?ShowHide
Credits and email sends are workspace-level, not per-seat. Your whole team shares the allocation.
Is there a free trial of paid tiers?ShowHide
Yes, 7-day free trial on all paid tiers. No credit card required to start.
How does the Meeting Intelligence add-on work?ShowHide
$29/user/mo. Records calls, transcribes, generates AI summaries, and provides coaching insights. Included free with Enterprise.
What's included in the Free tier?ShowHide
Full CRM for 2 users: leads, contacts, accounts, pipeline, calendar, tasks, conversations (3 rooms), reports, and 1 web form. No AI, no enrichment, no managed email.
How do I switch from another CRM?ShowHide
Native imports from Salesforce, HubSpot, Dynamics 365. CSV import for everything else. Most teams are running in under a day.
One platform. Every tool your sales team needs.
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