Define your Ideal Customer Profile once, then let CRM.me continuously score every lead and account against what actually predicts revenue. Teams spend time where conversion is most likely.
Scoring dimensions
50+
Firmographic, behavioral, and engagement signals.
Ranking refresh
Real time
Scores update as new activity appears.
Qualification speed
3x faster
From inbound capture to rep-ready priority.
Create a scoring model that reflects your best-fit customers across industry, size, stack, intent, and buying motion.
Scores evolve with every interaction, keeping your pipeline aligned to live intent and account context.
Align sales, marketing, and operations on one transparent scoring framework with complete audit history.
From model definition to rep assignment, CRM.me keeps scoring transparent, explainable, and continuously optimized.
Capture what your top accounts have in common and assign weighted importance.
Leads and accounts are scored instantly as records are created or enriched.
High-fit, high-intent records trigger immediate owner assignment and plays.
Win/loss and expansion outcomes feed back into model tuning.
Higher win-rate concentration
Reps focus effort on opportunities with the strongest fit and intent signal.
Better sales-marketing alignment
One model defines what qualifies as priority across both teams.
Faster pipeline qualification
Automated scoring removes manual triage bottlenecks at the top of funnel.
More predictable forecasting
Confidence-aware scoring improves visibility into likely conversion paths.
The platform combines profile design, scoring automation, routing logic, and analytics so your team can move from theory to reliable pipeline impact.
Related pages
Deploy ICP scoring that updates with every signal and routes the right accounts to the right reps at the right moment.